Buttons and hyperlinks

Hyperlinks

In Action Network for both hyperlinks and buttons, you should always use full original URLs and not 'shortlinks' - an explainer of why is here.

A button is a graphical shape within your email that looks a bit like a button. When it's clicked, it takes the user away from the email to a e.g a website, form, event etc.

A hyperlink means when some words are turned in to a link. This this one which points to the XRUK website.

InDon't Actionbe Networktempted to use 'click here' - try to hightlight words that make sense within the sentence.

e.g. <BR> DON'T USE <BR> More information is on the XRUK website - if you'd like to learn more click here"

THIS IS BETTER <BR>"If you'd like to learn more go to the XRUK website"

Hyperlinks in 'drag and drop' mode

Highlight the text you shouldwant alwaysto uselink, fullclick originalthe URLslink icon and notadd your link URL.

Hyperlinks in 'shortlinks'Visual/HTML' -mode

an

explainer

Highlight ofthe whytext isyou here.want to link, click the word 'Link' and add your link URL and tick 'open link in new tab'

Buttons in 'drag and drop' email writing mode

1. Click on the Square that states ‘Button’ and move it into the bigger square to the left.

2. Click on the Button in the right Window. This will enable you to change the text in the button, and a URL link, change colour and form of the button

Buttons in 'Visual/HTML' email writing mode

1. First you'll need an image of a button. Here is an example of a donate button

2. Add Image to the email:

3. Add Fundraising URL to the image Click on the Donate Button Image in the Email body which opens the following window: