Deliverability - making sure your email doesn't look like spam

Reading and acting on the advice below will reduce the number of emails getting caught by spam filters and will more email anre actually delivered to your subscribers inboxes.

Alt tags on Images Use 'alt' tags on images. Just click the image after you've added it into an email and write a description for the 'alt/title' e.g. Rebel holding pink banner reading Act Now. This is good practice for accessibility for people with visual impairments who use screen readers, but could also help with deliverability.

Image sizes Don't use images over 600px wide. You can change the size after you've added it to the email.

Guidance on adding images is here.

Private data embeded in links VERY IMPORTANT - don't use links that you've copied out of other emails. Links from Action Network emails contain tracking links and people's personal Action Network ID's etc. You will get an error message if you do this of "You appear to have a link with an Action Network ID attached" - read details of this error message.

Extra guidance can be read in the AN Deliverability Guide


Revision #12
Created 13 September 2021 14:12:43 by Kay
Updated 27 November 2023 16:05:30 by Emma Cooper