Accessibility
Please help edit this page if you have knowledge/guidance on any of these issues.
Guidance for writing emails with focus on readers with visual impairments, dyslexia etc.
Alt Tags
Alt tags on Images Use 'alt' tags on images. Just click the image after you've imported it into an email and write a description for the 'alt/title' e.g. Rebel holding pink banner reading 'Act Now' - this is good practice for accessibility reasons but could also help with deliverability
Fonts
Using non-serif fonts such as the one here in this document makes text easier to read.