General Readability and Accessibility
Writing clear, readable emails with focus on readers with visual impairments, dyslexia etc.
Please help edit this page if you have knowledge/guidance on any of these issues.
Subject lines
Ensure you include a relevant subject line.
Text
UsingUse non-sans serif fonts (such as the one here in this document makes text easier to read.
Extinction Rebellion do have official fonts of FUCXEDArial and Crimson, but these aren't necessary for use on an email. Crimson is a 'serif' font - having embelishments on each letter and is therefore less readable for people with dyslexia.Calibri).
Avoid using italics, capitals, underlines, or colour for emphasis. Instead, use bold text.text for emphasis.
Font size should be at least 14 point or equivalent.
Include headers to break up large chunks of text. This makes it easier for readers to navigate your email.
Use simple language that is clear and easy to understand. Use shorter sentences and avoid using abbreviations and jargon without defining them first.
Provide a clear summary at the start of the end of the text to help people get the important information quickly.
Images
Include alternative (alt) text to describe images, tables, and graphics for people using screen readers. Just click the image after you've imported it into an email and write a description for the 'alt/title' e.g. Rebel holding pink banner reading 'Act Now' - this is good practice for accessibility reasons but could also help with deliverability
Adding images can sometimes stretch out your email width-ways and make your text appear really small (especially on a phone). You can fix these problems with the advice below...
Using 'Visual/html' method
Tables
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To set the alt tag and the size of an image, click on the image within your email and edit these options...
Using 'Drag & Drop' method
Then make sureensure you use antable imageheaders containerso boxscreen readers can identify the rows and putcolumns.
Links
Ensure inany there. Don't copy/paste images into text boxes. Again therelinks are optionsdescriptive. forFor altexample, text"Video andabout layout100 available.Days" rather than "Click here".