# Targeting an email

#### Warning Message when targeting
There is a new warning message on Action Network (as of 2024) that looks like this:

[![warning_message.png](https://rebeltoolkit.extinctionrebellion.uk/uploads/images/gallery/2024-01/scaled-1680-/warning-message.png)](https://rebeltoolkit.extinctionrebellion.uk/uploads/images/gallery/2024-01/warning-message.png)

With smaller lists (less than 5000 subscribers) it's probably still ok to send to everyone on your list - just tick the box and proceed. But if you are getting low open rates (less than 40%) for any sized list, then perhaps read on for advice....

#### How to target the more active subscribers

To do this in a quick and simple way you can target using this option:

[![Screenshot 2024-11-19 at 09.54.17.png](https://rebeltoolkit.extinctionrebellion.uk/uploads/images/gallery/2024-11/scaled-1680-/screenshot-2024-11-19-at-09-54-17.png)](https://rebeltoolkit.extinctionrebellion.uk/uploads/images/gallery/2024-11/screenshot-2024-11-19-at-09-54-17.png)

This will then only send an email to someone who has newly subscribed, opened, clicked or taken and 'action' (that means filling in a form or event) in the last 180 days (this is the time period that Action Network recommends).

The will probably reduce the number of people you email to about 70-80% of your full list. If you do this regularly, it is supposed to help make sure emails go to inboxes and not spam. 
Your list looks more 'engaged' when a higher percentage of people open the emails.
An email coming from an engaged and active list is more likely to end up in somones inbox than in spam.

**It would then be good practice to email EVERYONE a couple of times a year, to try to 'wake up' those inactive people.**

There are many other options in targeting emails, and you'll see the ? sign next to each item to explain what it is. There are too many options to explain here, so if you need help - contact the [Action Network Data Team](https://rebeltoolkit.extinctionrebellion.uk/link/634#bkmrk-page-title)

#### Targeting on people registered to an event...
(...this is the same for other 'actions' such as **forms** and **surveys**)

Just note for using 'actions' during targeting - be aware that for each 'action' there are three options and you should choose the first one (otherwise you might miss some of the people registered).

[![action-targets.png](https://rebeltoolkit.extinctionrebellion.uk/uploads/images/gallery/2024-11/scaled-1680-/action-targets.png)](https://rebeltoolkit.extinctionrebellion.uk/uploads/images/gallery/2024-11/action-targets.png)

If you want to exlude people who have taken an 'action' just do the same but in the EXCLUDE column instead.