Design
Design Programme, fonts, logos, woodblock images, colours. Leaflet and poster designs.
- How it all began
- Core Design Programme
- Design Packs
- Rebel for Truth - Sep 2023
- The Big One / 100 Days - Early 2023
- Cover the Capital - Oct 2022
- We Want To Live - Sep 2020
- Design Software, tutorials & guidance
- Printed Materials
How it all began
Really worth watching this video showing the evolution and implimentation of XR's design programme to understand the passion and ambition behind the creative vision for XR.
Core Design Programme
The principles of graphic design to produce XR's destinctive look, and artwork to use. See also the Global Media Library page for artwork samples.
What is the Design Programme?
Made by XR for XR -- fonts, logos, colours, woodblock images, icons The visual creativity of XR actions and outreach has been instrumental in the rise of the movement.
The Design Programme v1.1 describes and explains the XR Branding - how and why to use it.
The full (10mb PD) document is available to download from the XR's Cloud. Note that the 2nd font has changed from Crimson to Karla (see more info below).
Some quick guides to the information in the design programme can be found below:
File & Image Formats
Many of the images are available as SVG (Scalable Vector Graphics) files. Converting them to PNG or JPEG takes some expertise. But these core woodblocks and images can also be downloaded from Aktivisda as .png files in a colour of your choice.
Easy to use Logos
Some 'ready-to-use' XR logo graphics in various colours
Fonts
XR origionally used two fonts, FUCXED CAPS/LATIN - for headlines and Crimson - for main text. But for accesibility/readability reasons the second font recommend for main text is now Karla
| Purpose | Font Name | Download | Sample |
|---|---|---|---|
| Best for online graphics | FUCXED LATIN | FUCXEDCAPSLATIN_fonts.zip |  |
| Headline Print | FUCXED CAPS | FUCXED v4.ttf |  |
| Body Copy | Karla | Karla at Google Fonts |  |
Colours
Quick guide to the standard XR colours
Extinction Logo/Symbol
The Extinction symbol should not to be use commercially in either the sales of goods or for fundraising. More information about the guidelines for use and the origin of this logo can be found here.
Block Prints
Our block prints are fabulous resource to use either in graphics for for printing. You can find them in the full design programme (linked at top of page), download from Akivisda, or learn more about block printing here.
Colours
We have a standard set of colours for our publications, which are documented in the Design Programme.
As it is a large PDF, here is a summary of the colour scheme. This page also has the hex values of the colours. If you need CMYK or PMS codes, they are in the original document, which is also the place to go for the full guidance.
Main colours
When you see the logo it’s often black on green, but it can also sit on the other backgrounds.
| Colour | Code | Sample | Colour | Code | Sample |
|---|---|---|---|---|---|
| Green: | #14aa37 |
Black: | #000000 |
Bright colours
Our colours symbolise the intersectional nature of XR. The colours can and should be mixed together to create bold and bright graphics.
| Colour | Code | Sample | Colour | Code | Sample |
|---|---|---|---|---|---|
| Lemon: | #f7ee6a |
Light blue: | #75d0f1 |
||
| Pink: | #ed9bc4 |
Purple: | #986297 |
||
| Light green: | #bed276 |
Warm yellow: | #ffc11e |
||
| Bright Pink: | #cf6297 |
Red: | #dc4f00 |
||
| Dark blue: | #3860aa |
Angry: | #c80082 |
Colour Palette
For use with design software (.clr file)
XR Logos ready to use!
Just drag them from this page to your desktop, or right click and 'save as'.
For graphic designers see the Design Programme for higher quality versions of these.
XR logo linear black - 1500px wide - transparent background. For use on small leaflets and posters...
XR logo linear black - 700px wide - transparent background. For use online and in emails - but not any with fundraising requests as the hourglass logo is not allowed to be used when fundraising
Hourglass black - 600px wide - transparent background. For use online and in emails - but not any with fundraising requests as the hourglass logo is not allowed to be used when fundraising
Hourglass white - 1000px wide - transparent background. For use online and in emails - but not any with fundraising requests as the hourglass logo is not allowed to be used when fundraising
(Don't worry- this isn't just a blank space! Its just a white on white image)
XR Logos for Emails - 600px wide - first one is transparent background. For use online and in emails, nice slim logo so doesn't take up too much space on your emails and can be used for any type of email content
If you have any feedback on this page - or want other easy to use XR graphics/logos then contact media@xrnottingham.org
Extinction Symbol
The symbol above represents extinction. The circle signifies the planet, while the hourglass inside serves as a warning that time is rapidly running out for many species.
Extinction Rebellion (XR) is a do-it-together movement. All our design and artwork can be used non-commercially for the purpose of planet saving. This does not mean creating merchandise for fundraising or sending XR a percentage of your sales. We do not endorse or create any merchandise and we will pursue and prosecute anyone who does. The Extinction Symbol was designed in 2011 by street artist ESP, who loans XR usage on the same basis.
More information can be found:
- on the extinction symbol website,
- in XR's design programme documentation,
- and if you want to help protect the XR symbol here is an action you can do from home.
Design Packs
For rebellions, specific actions or events
Rebel for Truth - Sep 2023
Since XR first burst onto the streets we have said "Tell the truth and act as if the truth is real". Truth is the antidote to the climate lies and the climate liars.
When you can't trust those in power, the people are the answer. We are trapped in a system that is outdated and out of touch. Citizens' Assemblies are the alternative. In a time of corruption and greed, 'reasonable' starts to look revolutionary.
Posters, fonts, assets, flag, messaging, hashtag and more! view the Rebel for Truth Design pack here
The Big One / 100 Days - Early 2023
The full campaign was intially called 100 days (100 days to prep, 100 days to promote).. up to the day of The Big One. Here are the design assets used.
Logos, flyers, posters, assets, design tools - everything you need.
The Big One Design Pack - containing:
- Flyers
- Posters
- Social Media
- Designs - flyer, poster and web banner backgrounds
The Big One Media & Messaging Guide
For a general introduction to design in XR -- fonts, logos, colours, woodblock images, icons -- see the Design book.
Assets for The Big One
Supporters Logos version 2 (30th March 2023)
A4 printable poster
Instagram Story graphic
Instagram Post (highlighted logos only)
Cover the Capital - Oct 2022
Hey everyone! We’ve collated all the designs used in Cover the Capital from October 2022:
🔹Designs drive with all the resources you need (Tube Ads, Bus Stops, Billboards and assets to create your own designs!)
🔹Printing guidelines and advice
🔹London Underground Subvertising Booklet
🔹Paint the Streets Info pack (a great and detailed resource with all the info you need to begin)
Thanks to everyone, keep sharing our amazing messages to the public, and continue share your images and ideas here in this chat too!
Love and Rage ~ The Paint the Streets team
We Want To Live - Sep 2020
This design pack reflects the multiple narratives running through our struggle, and is intended to give everyone in XR a way to tell our story.
The PDF of of this design pack is available here
Contents ofthe Booklet:
Design Software, tutorials & guidance
Visuals Generator Aktivisda
Generate a XR-branded poster or banner in minutes!
The Visuals Generator (Aktivisda) is a web application which will create custom images with words and coloured backgrounds.
extinctionrebellion.aktivisda.earth
How to use Aktivisda
READ: Step by Step Tutorial (read the notes underneath the slides)
WATCH: Video Guide on How to Use Aktivisda
Canva
Add crop marks and bleed to your leaflets with Canva
Canva is an online design platform that has many features that can be used for free.
One of the most useful things to be able to use canva for is to turn an image you have made in Aktavisda into a professional printing format. Watch the video below to find out how.
Printed Materials
Outreach
Many classic and event/action/theme related flyers, posters and stickers can all be found on the Outreach and Integration shelf.
Principles and Values Poster
To download a professionally printable pdf version, click on the image below:
Declaration of Rebellion
Declaration of Rebellion for professional printing.
Declaration of Rebellion for home printing (looks best in A3).