Embedding Fundraising in your Outreach & Emails

Fundraising during Outreach

Watch this video showing how to do outreach followed by a fundraising ask.

Then check out the Fundraising Methods pages for ideas on how to fundraise on the street.

You could also download this DONATE QR code (Google doc) It links to XRUK's crowdfunder and you can incorporate it into your own posters, fliers etc.

How to ask for donations

Whether you are on the street doing outreach, speaking on a video or writing an email, asking for donations can feel difficult! Here are some words to help you communicate and encourage donations.

Asks in the build-up to large-scale actions

If you're asked 'What does XR UK spend money on?'

'A monthly or one-off donation helps us:

Importance of our Action Network email lists

Our network of Local and Region/Nation email lists all build one big XRUK email list. As well as using it for emails about actions, training and ways to get involved, this list is very important for fundraising.

Regular donors from our XRUK list provide a steady income for the movement and campaigns, particularly leading up to big actions. The emails also bring in money from one-off donations.

The more people there are on our Action Network mailing list, the more successful our future fundraising will be.

It is important for fundraising that local groups are using Action Network (rather than their own systems like Mailchimp or other systems) so that new sign ups are also added to the overall XRUK list. More information about Action Network is here.

Promoting fundraising for your Local/Community Group through your emails

Tips on linking to fundraisers from Action Network emails (see 'Promoting your Chuffed Fundraiser').


Revision #7
Created 6 March 2024 14:47:40 by Emma
Updated 21 January 2025 18:02:30 by Leah - RT Proofreader