Low Pressure

Emails, leaflets, flyposting and digital actions from home

We know that it takes regular action to shift insurers. You don’t always have to be on the streets, there are a range of tactics you can use to do this.

Warning Shot

All campaigns start by giving a target an opportunity to do the right thing before the campaign begins. The easiest way of doing this is to send the target a warning shot email. We also want to let them know that they have a week to respond, or we’ll assume that they are working with Total, and will launch a campaign on them.

Here is a list of email addresses for the CEOs different insurers.

Here is a letter template that you can use as a starting point.

Outreach to staff and customers

Another way to engage staff is to hold regular leafleting actions outside their office. Pick your target here

Some groups have received verbal commitments from insurers this way. If you do, make sure you ask them to send it to you in writing.

Some ideas of how to do this:

Flyposting

Hit the streets with eye-catching posters: “Stop Insuring Fossil Fuels”, “Criminal CEO”, or design your own. Focus on insurers with a public-facing brand like Aviva, Axa, and Allianz. Print extras and revisit locations to maintain visibility.

Target:

Learn more about flyposting in general

Digital Actions

Take action from your phone or laptop or support on-the-ground actions online. This could includes:

More details is Take Action From Home page.


Revision #16
Created 19 August 2024 18:09:08 by Kay
Updated 30 May 2025 13:52:41 by Kay