Messaging and Design

Insurance is the Achilles heel of the global fossil fuel industry. It’s what gives companies such as Shell, BP and Exxonmobil the confidence to drill as the planet burns - by covering their operations against financial losses when things go wrong.

Without insurance, major oil and gas projects would not be able to operate.

Just 20 companies insure 70% of fossil fuel projects and a large number of these companies are based in the UK, mostly in the City of London.

Messaging Pack contains

Design colour scheme

XR actions will follow the Design Programme and colour scheme for consistency. To sync up our actions we are using a streamlined palette of pink, black and white. Visibility of XR is key, so the symbol and/or logotype should be used wherever possible.

Folder of Extinction Rebellion assets and pre-made images for social media (more being added so check back soon!). You can also download XR fonts here.

Campaign Hashtags

Primary Hashtags:

Secondary Hashtag:

Secondary Hashtags for insurers who have not ruled out the following ‘carbon projects’:

Flyers, Posters, Graphics

Press

Banner/Placard Messaging

Insure Our Survival slogan: 'Insure Our Survival, Not Fossil Fuels'

XRUK banner slogans:

Placard suggestions:

For targeted campaigns in high flood risk areas:


Revision #6
Created 1 July 2024 21:36:46 by Ky
Updated 21 August 2024 08:48:49 by Ky