# Messaging and Design

**Insurance is the Achilles heel of the global fossil fuel industry.** It’s what gives companies such as Shell, BP and Exxonmobil the confidence to drill as the planet burns - by covering their operations against financial losses when things go wrong.

Without insurance, major oil and gas projects would not be able to operate.

Just 20 companies insure 70% of fossil fuel projects and a **large number of these companies are based in the UK**, mostly in the City of London.

#### Messaging Pack contains

- design colour scheme
- hashtags to use and follow
- ideas for messaging on banners and placards
- information on the alliances behind the actions
- three special demands for these actions
- countdown to action social media plan

#### Design colour scheme

XR actions will follow the [Design Programme](https://rebeltoolkit.extinctionrebellion.uk/books/design/chapter/core-design-programme) and colour scheme for consistency. To sync up our actions we are using a streamlined palette of pink, black and white. Visibility of XR is key, so the symbol and/or logotype should be used wherever possible.  

Folder of Extinction Rebellion [assets and pre-made images for social media](https://drive.google.com/drive/folders/1i9OknBTr6P9WRRUY_GQn_7BoahxLSsXr?usp=sharing)  (more being added so check back soon!). You can also [download XR fonts here](https://rebeltoolkit.extinctionrebellion.uk/link/260#bkmrk-fonts).

![](https://rebeltoolkit.extinctionrebellion.uk/uploads/images/gallery/2024-07/scaled-1680-/image-1720012460866.png)

#### Campaign Hashtags

Primary Hashtags:<br>
- #InsureOurSurvivalNOW
- #ExtinctionRebellion
- #CitizensAssemble

Secondary Hashtag: <br>
- #StopFloodingUs

Secondary Hashtags for insurers who have not ruled out the following ‘carbon projects’: 
- #StopEACOP
- #StopWestCumbriaMine

#### Flyers, Posters, Graphics

- <a href="https://drive.google.com/file/d/1EHjEKT8ZwlxTDpgFFTHOSiuil_2BihNd/view?usp=drive_link" target="_blank" rel="noopener noreferrer">Stop EACOP Flyer</a>
- <a href="https://drive.google.com/file/d/176K7GtawdSJmGMK6s45GPIJCdBDEeyD3/view?usp=drive_link" target="_blank" rel="noopener noreferrer">Stop West Cumbria Mine Flyer</a>
- <a href="https://drive.google.com/drive/folders/1Yyt2_8tF_iVo3cUES4DuvKJoNStrNdUU" target="_blank" rel="noopener noreferrer">More Flyers, Posters and Graphics here</a>
- <a href="https://rebeltoolkit.extinctionrebellion.uk/books/design/page/visuals-generator-aktivisda-%28vizgen%29" target="_blank" rel="noopener noreferrer">Create Your Own Flyers/ Posters</a>
- <a href="https://www.canva.com/design/DAF0F1W-mWw/CT_Sc21wdX4WV-iVGZ9L6g/edit" target="_blank" rel="noopener noreferrer">Testimonials</a>

#### Press
- Draft Press releases - Coming Soon
- Spokesperson Briefing - <a href="https://www.coalaction.org.uk/2023/11/22/wcm-qa/" target="_blank" rel="noopener noreferrer">WCM Cribsheet with questions and answers to support conversations</a>
- <a href="https://airtable.com/appBjKZkz9KfuEhE3/shrHjhzG8LKhuogfZ" target="_blank" rel="noopener noreferrer">Local Press List</a> - List of local press contacts grouped by region, so you can easily find local press to send a release to. 
- <a href="https://airtable.com/appBjKZkz9KfuEhE3/shr8Y8JWgL5zEhQvn" target="_blank" rel="noopener noreferrer">UK Press List</a> - Details of journalists working for UK media organisations.




#### Banner/Placard Messaging

Insure Our Survival slogan:
'Insure Our Survival, Not Fossil Fuels'

XRUK banner slogans:
- Pull the plug on new oil & gas
- No New Oil and Gas
- Stop Insuring Climate Chaos
- You’re a Risky Business
- Decide Together: Insure Our Future
- Extinction Rebellion

Placard suggestions:
- Rebel for Truth
- Rebel for Life
- Climate Breakdown Cover
- Only Fools Insure Fossil Fuels 
- Boycott ‘name of insurance company’ (only those that have public facing services). Or add an insurance company logo to your placard & include a message for them.

For targeted campaigns in high flood risk areas:
- Stop Flooding Us
- Paying you (or name of insurer) to flood our homes
- Don’t make us The Uninsurables