# Messaging and Design
**Insurance is the Achilles heel of the global fossil fuel industry.** It’s what gives companies such as Shell, BP and Exxonmobil the confidence to drill as the planet burns - by covering their operations against financial losses when things go wrong.
Without insurance, major oil and gas projects would not be able to operate.
Just 20 companies insure 70% of fossil fuel projects and a **large number of these companies are based in the UK**, mostly in the City of London.
#### Messaging Pack contains
- design colour scheme
- hashtags to use and follow
- ideas for messaging on banners and placards
- information on the alliances behind the actions
- three special demands for these actions
- countdown to action social media plan
#### Design colour scheme
XR actions will follow the [Design Programme](https://rebeltoolkit.extinctionrebellion.uk/books/design/chapter/core-design-programme) and colour scheme for consistency. To sync up our actions we are using a streamlined palette of pink, black and white. Visibility of XR is key, so the symbol and/or logotype should be used wherever possible.
Folder of Extinction Rebellion [assets and pre-made images for social media](https://drive.google.com/drive/folders/1i9OknBTr6P9WRRUY_GQn_7BoahxLSsXr?usp=sharing) (more being added so check back soon!). You can also [download XR fonts here](https://rebeltoolkit.extinctionrebellion.uk/link/260#bkmrk-fonts).

#### Campaign Hashtags
Primary Hashtags:
- #InsureOurSurvivalNOW
- #ExtinctionRebellion
- #CitizensAssemble
Secondary Hashtag:
- #StopFloodingUs
Secondary Hashtags for insurers who have not ruled out the following ‘carbon projects’:
- #StopEACOP
- #StopWestCumbriaMine
#### Flyers, Posters, Graphics
- Stop EACOP Flyer
- Stop West Cumbria Mine Flyer
- More Flyers, Posters and Graphics here
- Create Your Own Flyers/ Posters
- Testimonials
#### Press
- Draft Press releases - Coming Soon
- Spokesperson Briefing - WCM Cribsheet with questions and answers to support conversations
- Local Press List - List of local press contacts grouped by region, so you can easily find local press to send a release to.
- UK Press List - Details of journalists working for UK media organisations.
#### Banner/Placard Messaging
Insure Our Survival slogan:
'Insure Our Survival, Not Fossil Fuels'
XRUK banner slogans:
- Pull the plug on new oil & gas
- No New Oil and Gas
- Stop Insuring Climate Chaos
- You’re a Risky Business
- Decide Together: Insure Our Future
- Extinction Rebellion
Placard suggestions:
- Rebel for Truth
- Rebel for Life
- Climate Breakdown Cover
- Only Fools Insure Fossil Fuels
- Boycott ‘name of insurance company’ (only those that have public facing services). Or add an insurance company logo to your placard & include a message for them.
For targeted campaigns in high flood risk areas:
- Stop Flooding Us
- Paying you (or name of insurer) to flood our homes
- Don’t make us The Uninsurables