# Messaging and Design **Insurance is the Achilles heel of the global fossil fuel industry.** It’s what gives companies such as Shell, BP and Exxonmobil the confidence to drill as the planet burns - by covering their operations against financial losses when things go wrong. Without insurance, major oil and gas projects would not be able to operate. Just 20 companies insure 70% of fossil fuel projects and a **large number of these companies are based in the UK**, mostly in the City of London. #### Messaging Pack contains - design colour scheme - hashtags to use and follow - ideas for messaging on banners and placards - information on the alliances behind the actions - three special demands for these actions - countdown to action social media plan #### Design colour scheme XR actions will follow the [Design Programme](https://rebeltoolkit.extinctionrebellion.uk/books/design/chapter/core-design-programme) and colour scheme for consistency. To sync up our actions we are using a streamlined palette of pink, black and white. Visibility of XR is key, so the symbol and/or logotype should be used wherever possible. Folder of Extinction Rebellion [assets and pre-made images for social media](https://drive.google.com/drive/folders/1i9OknBTr6P9WRRUY_GQn_7BoahxLSsXr?usp=sharing) (more being added so check back soon!). You can also [download XR fonts here](https://rebeltoolkit.extinctionrebellion.uk/link/260#bkmrk-fonts). ![](https://rebeltoolkit.extinctionrebellion.uk/uploads/images/gallery/2024-07/scaled-1680-/image-1720012460866.png) #### Campaign Hashtags Primary Hashtags:
- #InsureOurSurvivalNOW - #ExtinctionRebellion - #CitizensAssemble Secondary Hashtag:
- #StopFloodingUs Secondary Hashtags for insurers who have not ruled out the following ‘carbon projects’: - #StopEACOP - #StopWestCumbriaMine #### Flyers, Posters, Graphics - Stop EACOP Flyer - Stop West Cumbria Mine Flyer - More Flyers, Posters and Graphics here - Create Your Own Flyers/ Posters - Testimonials #### Press - Draft Press releases - Coming Soon - Spokesperson Briefing - WCM Cribsheet with questions and answers to support conversations - Local Press List - List of local press contacts grouped by region, so you can easily find local press to send a release to. - UK Press List - Details of journalists working for UK media organisations. #### Banner/Placard Messaging Insure Our Survival slogan: 'Insure Our Survival, Not Fossil Fuels' XRUK banner slogans: - Pull the plug on new oil & gas - No New Oil and Gas - Stop Insuring Climate Chaos - You’re a Risky Business - Decide Together: Insure Our Future - Extinction Rebellion Placard suggestions: - Rebel for Truth - Rebel for Life - Climate Breakdown Cover - Only Fools Insure Fossil Fuels - Boycott ‘name of insurance company’ (only those that have public facing services). Or add an insurance company logo to your placard & include a message for them. For targeted campaigns in high flood risk areas: - Stop Flooding Us - Paying you (or name of insurer) to flood our homes - Don’t make us The Uninsurables