Style Guide

When information is consistent in visual appearance, language and formatting, it is easier to understand and disseminate. It becomes instantly recognisable as the XR voice and it fits within the wider context of the movement, lending it strength.

Design

See the Design Programme for fonts, logos, colours, images, icons etc.

Be consistent in the name and image used for the event/action across all platforms.

Accessibility

Consider accessibility: It is key in reaching as many people as possible and growing our movement. Mention where people can find out more about physical accessibility.

Write for a teenager for whom English is second language. Keep sentences short and use plain English, not academic terminology. Don’t assume knowledge, for example make clear what abbreviations stand for.

See Accessible documents for advice on making your communication accessible, including for considering colour blindness and dyslexia.

Banner Images

E.g. for social media posts and messaging apps

Spelling and grammar

This may not matter for some people, but for the rest, it is enough for them to abandon reading our posts. And for many it’s simply good manners.

When writing anything as XR, avoid:

Commonly misspelt words:

Know the difference between:

Use apostrophes accurately or don’t use them at all.

Time

Messaging app messages

General

Headings

Put the message title in CAPS. Putting the title in bold or framed by emojis doesn’t translate well when it’s shared across channels (eg. from telegram to signal or phone to laptop view)

Images

Example images:

Example broadcast header image 1.jpg

Example broadcast header image 2.jpg

Emojis

Lists


Revision #19
Created 2 August 2024 14:41:07 by Br
Updated 16 December 2024 15:42:46 by Emma