# Guidance on creating flyers
Flyers are a great way to connect with people in your community — whether you’re promoting a talk, an action, or just helping people find out about XR.
##### Before You Start: What’s Your Purpose?
Decide on one clear goal for your flyer. Are you trying to invite people to an event, get sign-ups for your mailing list, encourage people to join your group? Pick one and make it the focus. Your whole flyer should be focused on achieving that goal.
#### How to make sure your flyer gets read
##### Keep it Short & Focused
- Aim for no more than around 6 sentences across the flyer. People won’t read much more and giving yourself a limit focuses the mind.
- Prioritise what’s essential. Less text = more attention.
- Most flyers are A5 double-sided, an A6 (half the size) can also work nicely too.
##### One Clear Call to Action
- Tell people exactly what you want them to do, e.g. “sign up”, “come to this talk”, or “join our group”.
- Avoid giving multiple options. People get choice paralysis and won’t do anything.
##### Use a QR Code (But Use it Right)
- Link to a next step - usually a sign-up form so we can contact them to follow-up.
- Avoid QR generators that use branded short links as they often expire or break, use [XR's own generator](https://extinctionrebellion.aktivisda.earth/en/qrcod)!
- Include a short text version of the link underneath for accessibility and backup.
- Test your link on multiple phones and browsers.
##### Make It Easy to Read
- Consider [accessibility](https://rebeltoolkit.extinctionrebellion.uk/books/accessibility/page/accessible-documents) for people with dyslexia, sight issues, and generally making it easy to understand.
- Use high contrast colours: dark text on a light background (or vice versa).
- Use fonts sparingly, avoid decorative fonts. XR’s Fucxed Caps font for headings only, and Karla or similar sans-serif font for main text.
- Use short sentences.
- Avoid italics, only use bold sparingly to highlight key words.
- Left-aligned is best. Avoid centre or fully justified blocks of text, it’s harder to read.
##### Keep Layout Simple
- Make sure the key info stands out, think: what, when, where, why.
- Use headings, short paragraphs, or bullet points to break things up.
- Avoid busy backgrounds that make the text hard to read.
- Use graphics or photos (with permission) to highlight your point.
#### ❌ Common Mistakes to Avoid
- Too much information: Don’t try to say everything. Give just enough to spark interest. People can talk to you or visit your link for more information.
- No clear next step: If people aren’t sure what to do, they won’t do anything.
- Unreadable text: Fancy fonts, low contrast, or cluttered layouts can ruin a good message.
- QR code issues: A broken or expired link makes your whole flyer useless.
#### Printing Tips
- We often use [Solopress](https://www.solopress.com/) for printing – reliable, good value and offers recycled paper.
- Do consider local printers! Building a relationship with them may be useful.
#### Helpful Tools & Resources
- You can use the free design tool [Canva](https://www.canva.com)
- There is the XR created flyer and poster generator on [Aktivisda](https://extinctionrebellion.aktivisda.earth/en)
- As well as [ready made flyers](https://rebeltoolkit.extinctionrebellion.uk/books/outreach/page/general-and-event-specific-flyers) you can download from the Rebel Toolkit
#### Need Help?
We are here to help with flyer ideas, reviewing drafts, or finding design support. Please reach out — we want your work to have the biggest impact possible!
You can contact the UK Outreach team via our Mattermost reception or by email at .