Creating content for social media

There are two things to consider when you start creating content for social media platforms: what you want to say and how you're going to say it.

Which can be translated into: text and image.

A platform like Instagram is based on visual content (photos & videos) whereas a platform like Twitter/X works with short texts in reaction to the current news.

The content you produce will be based on these specifications.

What to keep in mind

⭐ Instagram

⭐ Facebook

⭐ Twitter / X

Where to find ideas

If your local group or community group is quiet at the moment, you might not know what to post in order to keep your social media active.

The M&M Broadcast channel is where the XRUK social media team will share a round up of key posts. You can join it here.

You can post about previous actions - yours or from other groups (inspire your audience!); future events (including talks and training); share what other groups and allies are doing (always prioritise XR content, but once in a while it won't hurt to share non-XR content as well, it's all about finding a balance).

On Facebook and Twitter, you can share articles and react to them.

Keep up to date with what's happening in XR by following our broadcasts: you can share everything that's going on there on social media.

Get breaking news photos and videos from the Live Action Content Telegram. You will find great quality photos on pics.io. You can also check out this (archive) folder as it contains photos & videos that can be used on social media.

Reach & Interaction

Social media is all about REACH, meaning getting our ideas in front of as many people's eyes as possible. The key to increasing the reach with social media is INTERACTION with the posts:

The more people react to your posts, the more the algorithms will show your content to other people (it's a virtuous circle). It's also very helpful if you answer the comments others left you.

Try to post content regularly on the platforms you're using (regular content doesn't mean every day but following a rhythm, for example, twice a week). You can schedule posts in advance to save time.

Once in a while, check the insights of your account to note which posts seem to work best, so you can replicate the recipe (what type of content? what day did you post? at what time?).

💡 "insights" are statistics about your social media account (for example: number of followers, number of views on one post etc.)

If you're keen on creating graphics yourself to use on social media, here are a few resources that can help you out.

Graphics

The optimum graphics sizes to use on different platforms seem to change all the time - go to this website to view latest guidance - it is regularly updated by experts with the latest sizes to use for each platform.

Graphics Tools

The first thing to do is to check the design programme, download the fonts and familiarise yourself with the XR colours.

You can download XR assets and create basic XR graphics on Aktivisda.

If you're looking for software to edit images on your computer, Affinity Photos is a good alternative to Photoshop (it's not free but way cheaper, and it's very easy to use if you're used to Photoshop). GIMP is a free and open source software.


Revision #15
Created 27 October 2023 09:59:07 by Lucie
Updated 20 August 2024 14:40:56 by Lucie