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Sharing news as it happens

Hopefully much of your planning will kick in. Those with roles to coordinate the media, photographers, livestreamers, spokespeople will know what their doing and your action will be perfectly captured and the news of it spread everywhere.

Here are some more pointers for the day of the action...

Keeping photographers briefed

Photographers are free to shoot in whatever style they work in. All content is welcome. A few things to consider:

  • If the media attend your actions they won't rely on you to get images. In case they don't, make sure to provide them with a few great shots.
  • Consider also what content we can produce that the media would not have access to. The behind the scenes of the action is as interesting at the action itself.
  • Think about how the content will be useful on your platforms and on the XRUK social media channels. Again, how can we think beyond just showing what happened? Is there a deeper, richer story to be told through our images?
  • We are trying to put storytelling front and centre. To platform diverse voices. Photographers might be interested in capturing both images and words - a quote from a subject as to why they are there.

Check out our photographers briefing here

Liaise with media on the ground during actions

If you see journalists and camera crews walking around, go over and say hello!

Introduce yourself, tell them who you are, ask if they need help with anything. Take their card and ask for their contact details to add to a journalist WhatsApp chat (if you have one). Or save them to your phone. It’s really important that we help media get to our trained spokespeople at every opportunity. Obviously, this isn’t always possible, but we should aim to have well prepared people in front of camera as much as we can. Keep an eye out!

Livestreaming

See guidance here on Livestreaming

Live content channel to upload photos

If you have live photos and videos of your action that you would like XR M&M to use on public channels you can share them in this Telegram chat... XRUK Live Action Content Channel

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