Basics: setting up and running a broadcast channel

Setting up a broadcast channel

• Consider setting up a broadcast channel only if there’s a strong need for it. Does your team have the capacity to moderate the space and a process in place to generate content for the channel?

• Be aware of the channel’s place in the wider movement and the issue of comms burnout.overload. Less is more. Encourage your group to follow the Rebellion Broadcast and the Movement Broadcast (for key XRUK info) to help reduce communication overwhelm.

• A system is needed for people to sendrequest messages to broadcast.be sent out on the broadcast channel. This can be via a dedicated email address, DM-ing the Broadcast coordinator etc. The system needs to be communicated to your group so it’s clear how to use it.

• Manage expectations by giving criteria for what will get broadcast.

• Assign a Broadcast Coordinator to process messages.

• EncourageIf yourmultiple grouppeople are involved in running the channel, set up a space to followdraft, the Rebellion Broadcastreview and theapprove Movementmessages Broadcastbefore (forthey keygo XR UK info) to help reduce communication overwhelm.out.

• If you are using Telegram, consider syncing it to Mattermost via a bridge to serve both platforms.

Broadcast process - steps

In local groups, this process may be simpler as the broadcast may be help by an individual.

1. Establish a closed chat for the broadcast editors team.

2. A new message request is sent to the broadcast team, following the system chosen by your group.

3. The post is shared into the broadcast editors team chat with date/time request.

4. The broadcast coordinator schedules the post.

5. The broadcast group gives feedback or edits the post, checking details for accuracy, clarity, inclusive language and formatting.

6. Once agreed, the final post is broadcast and others can draw on the content knowing it’s accurate.

Message plan

• Limit the number of messages and have a balance of content. Stagger them over a period of time in the run up to an event (if appropriate)
• Have a broadcast communication plan and build up to events as part of a wider strategy.
• Leave time for your message to land (usually 2 weeks, 1 week minimum to promote an event). Last Last-minute calls to action do not necessarily reach everybody and can be counterproductive and induce stress.counterproductive.
• Don’t share messages elsewhere before they’ve gone out on theyour main broadcast.broadcast channel. It reduces the likelihood of mistakes being shared and it can be confusing for people to receive different versions of the same info and reduces the likelihood of mistakes being shared.info.
• Top tip: if you're using Telegram, you can share the LINK to a Telegram message, rather than the whole message. Right-click on the post inand the broadcast channel andclick 'Copy Link', then post this link in your chat. This savescan spacehelp and steerssteer folks back to the your main broadcast channels - if you want to flag a post there.channel.