Creating a Campaign and Support

Can I create my own campaign?

XR Local groups and Regions are encouraged to create their own campaigns, as well as tuning into the current campaign shared on Paint The Streets Telegram.

Consider the messaging and targets carefully eg. the funders and profiteers of climate and ecological destruction; the government, corporations and the bank system.

Make sure you give consideration to how your campaign fits into the current movement strategy. Consider the impact of the messaging, as well as how it will be interpreted by society as a whole.

XRUK Paint The Streets campaigns are shared UK-wide and take into consideration:

• Location

• Group capacity

• Strategy and messaging

• Working around key dates/themes in conjunction with UK Action Circle

Planning a local campaign:

• Work up the messaging and logistics before sending out the campaign. Align your messaging with the current UK messaging and set out a budget.

• Leave a month preparation for any big campaign. Rebels need lead time to get into a project idea and see if it works alongside other actions.

• Leave minimum 2 weeks to print and distribute materials in your area… this needs a coordinator with time to manage the project.

• Share artwork link so that people can print it off themselves. If you’re able to do local distro in your city or area then it can be a real booster for groups.

• Create an action event to rally rebels round a date and purpose.

• Give time for rebels to plan for this around other actions.