Overview

How Local Groups fit in to the XR Action Network

You may be familiar with other email lists such at Mailchimp - so to point out the main difference with Action Network (and it may sound obvious!) is that it is a NETWORK! Here is a little smapshot to explain...

For example : if someone joins the Coventry email list, then automatically get subscribed 'UP' the network (via county, region lists to the UK list). The benefit of this is that if we enable more and more local groups to use Action Network to recruit, then all these new subscribers end up on the UK list - allowing for big announcements of trainings, actions and Rebellions.

Also this person will be on the 'Midlands' list which allows regional level organising and advertising of events, trainings, actions etc.

Campaign and Community Groups

Not shown on the diagram above of groups such at 'Deep Water', 'Digital Rebellion' or 'XR Walkers' - these also have separate emails list that sit just below the UK list and therefore also feed in to the total numbers of subscribers on the UK list. These lists are not utilised as much as they could be, so if you are in a community group please get in touch.

There is a huge opportunity to grow the UK list

If 200 sub-groups (either local groups, campaigns or community groups) each recruited 25 new subscribers a month - that would be an additional 5000 on the UK list per month.