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Background and Aims

Insure Our Survival is a powerful national campaign to force the insurance industry to pull the plug on the fossil fuel criminals who are doubling-down on drilling and pumping the oil and gas products that will fry our futures - if we let them.

In April 2024, thousands of us took to the streets in the City of London and towns and cities across the country in an Insurance Week of direct actions that climaxed with giant global insurer Zurich capitulating to our sustained pressure and announcing they are pulling out of all new oil and gas projects.

We are building on that major win with a rolling and expanding campaign, Insure Our Survival, that has been live across the country since July 2024..

Focusing our rebel creativity and courage, and working alongside an alliance of other seasoned campaigners, we are targeting key insurers, reinsurers and underwriters with spicy and non-spicy actions and powerful storytelling around a single demand: stop insuring all new oil and gas projects and infrastructure.

But we won’t stop there. Our ultimate aim is to force all insurers, reinsurers and underwriters to quit the fossil fuel industry completely and for good.