Create content for social media
There are two things to consider when you start creating content for social media platforms: what you want to say and how you're going to say it.
Which can be translated in: text and image.
A platform like Instagram is based on visual content (photos & videos) whetherwhereas a platform like Twitter/X works with short texts in reaction to the current news.
The content you producedproduce will be based on these specifications.
What to keep in mind:
- up to 10 photos, preferably square (Instagram now accepts other sizes but all your photos should be the same size, otherwise they will be cropped automatically)
- create short videos called reels (you can edit them directly in the app, Instagram tends to give them more visibility than posts with one photo)
- use hashtags to categorise your content and help others find it
- links are not clickable: put them in your stories or use LinkTree in your profile
- tag other accounts in your photos to grab their attention (but don't abuse it!) or create a collaborative post.
- posts with multiple photos tend to work better than posts with only one photo
- you can add links to your posts but Facebook is not a fan as it wants you to stay on the platform
- for the same reason: upload your videos directly to Facebook rather than put a link to a Youtube video for example
⭐ Twitter / X
- you only get 280 characters to say what you want: make it short and to the point, or create a thread.
- add photos or videos to grab people's attention
- you can tag other accounts to grab their attention: do it in the photos to avoid wasting precious characters (it's great to tag journalists if you got breaking news)
- use hashtags to categorise your content and help people come across your posts: pick one or two that are relevant to your post (try to use existing ones that people are already using)