Buttons and hyperlinks

Note: In Action Network forwhen bothadding either hyperlinks andor buttons, you should always use full original URLs and not 'shortlinks' - an explainer of why is here.

What are buttons and hyperlinks?

• A button is a graphical shape within your email that looks a bit like a button. When it's clicked, it takes the user away from the email to a e.g a website, form, eventevent, etc.
  
  

• A hyperlink means when some words are turned in to a link. For example: This thisis onea which pointshyperlink to the XRUK website.

What text to put on your button or hyperlink

Don't be tempted to use 'clickClick here' -as the text within a hyperlink or button. For hyperlinks, try to hightlighthighlight words that make sense within the sentence.

sentence,

e.g.and for Buttons, try to use individual words that make it clear where the button goes. .
For example- DON'TDon't USEuse:
'More information is on the XRUK website - if you'd like to learn more click here"

'

THISInstead, ISuse BETTERsomething like this:
"If you'd like to learn more go to the XRUK website"

HyperlinksCreating hyperlinks in 'drag and drop' mode

Highlight the text you want to link, click the link icon and add your link URL.

HyperlinksCreating hyperlinks in 'Visual/HTML' mode

Highlight the text you want to link, click the word 'link' and add your link URL and tick 'open link in new tab'

ButtonsCreating buttons in 'drag and drop' email writing mode

1:

1. Click on the Squaresquare that states ‘Button’ and movedrag it into the biggerediting square to the left.

2:

2. Click on the Button you have just created in the Editing Window (on the left). This will bring up option in the right Window.window This willto enable you to change the text in the button, andadd a URL link, change the colour and form of the button
    etc.

ButtonsCreating buttons in 'Visual/HTML' email writing mode

1:

1. First you'll need an image ofthat ayou want to become the button. Here is an example of a donate buttonbutton.

2:

2. Add Image to the email:
   email as shown below

3:

Add Fundraising URL to the image
3. Click on the Donateimage Buttonyou Imagehave injust added into the Emailemail bodybody, which opensand the followingwindow window:shown below will open. Add the link that you want to open when you click the button to the 'Link' field shown below.