Targeting an email

There is a new warning message on Action Network (as of 2024) that looks like this:

With smaller lists (less than 5000 subscribers) it's probably still ok to send to everyone on your list - just tick the box and proceed. But if you are getting low open rates (less than 40%) for any sized list, then perhaps read on for advice....

The situation with which emails go to inboxes and which go to spam changes all the time, so it might become more importantHow to target on more active subscribers on your list.list

To do this in a quick and simple way you can target using this option:

This will then only send an email to someone who has newly subscribed, opened, clicked or taken and 'action' (that means filling in a form or event) in the last year.

The will probably reduce the number of people you email to about 70-80% of your full listlist. and ifIf you do this regularly, it is supposed to help make sure emails go to inboxes and not spam. As youYour list looks more 'engaged' when a higher percentage of people open the emails. An email coming from an engaged and active.active list is more likely to end up in somones inbox than in spam.

It would then be good practice to email EVERYONE a couple of times a year, to try to 'wake up' those inactive people.