Direct Action

If outreach isn’t leading to a commitment from an insurer, it’s time to turn up the heat. There are a number of ways that you can do this, but a combination of them often works well. It’s best not to do them all at once, but to spread them out over a couple of months, so you can keep building momentum.

Fun Insurance Recces

Every action will normally have at least one serious recce, however recess can be done any time, anywhere, whether you are planning on targeting an office or not 😎

A recce is the perfect introduction to direct action for new rebels and is about as low spice as it gets.

Your recce can be as serious or playful as you like and if it causes a stir, all the better.

For more information on fun insurance recces - read this !

And more general guidance on doing recces is here in the general Action Planning book.

Creative Action

Creative actions are a great way to build pressure, get more people involved, and capture some great images to use on social media. There are loads of different things you can do and there are some great resources to help get creative. One of our favourite ones is Beautiful Troubles Toolkit. There are also lists of creative elements for actions here.

Mothers Rise Up - parents and kids FLASH MOB!

A few weeks ago, we met with Bruce Carnegie-Brown, looked him in the eyes and urged him to take faster action on climate for the sake of our children and children worldwide. Now we’re back and more determined than ever to use every ounce of creativity we’ve got to get this message through.”

Bringing creative actions to the HQ of your target is a great way to push the campaign forward.