Messaging and Design

UPDATE 03/10 - Additions and changes to this messaging pack are due to land next Tuesday (8/10/24)

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Insurance is the Achilles heel of the global fossil fuel industry. It’s what gives companies such as Shell, BP and Exxonmobil the confidence to drill as the planet burns - by covering their operations against financial losses when things go wrong.

Without insurance, major oil and gas projects would not be able to operate.

Just 20 companies insure 70% of fossil fuel projects and a large number of these companies are based in the UK, mostly in the City of London.

IOS Design

IOS week of action ready-to-use graphics and design assets

XR actions follow the Design Programme and colour scheme for consistency. IOS actions are using a streamlined palette of pink, black and white. Visibility of XR is key, so the symbol and/or logotype should be used wherever possible. You can also download XR fonts here.

Flyers, Posters, Stickers, Graphics

Key resources

• IOS week of action ready-to-use graphics and design assets
• Order IOS posters and stickers here

Additional

• Stop EACOP Flyer
• Stop West Cumbria Mine Flyer
• More Flyers, Posters and Graphics here
• Create Your Own Flyers/ Posters
• Testimonials

Campaign Hashtags

Please also tag @xrebellionuk or if doing local actions also tag relevant groups/organisation/people who you think might help amplify your action.

Primary Hashtags:

• #InsureOurSurvival
• #ExtinctionRebellion
• #CitizensAssemble

Secondary Hashtag:

• #StopFloodingUs

Secondary Hashtags for insurers who have not ruled out the following ‘carbon projects’:

• #StopEACOP
• #StopWestCumbriaMine

Press

• Draft Press releases - Coming Soon
• Spokesperson Briefing - WCM Cribsheet with questions and answers to support conversations

Banner/Placard Messaging

Insure Our Survival slogan: 'Insure Our Survival, Not Fossil Fuels'

XRUK banner slogans:

• Pull the plug on new oil & gas
• No New Oil and Gas
• Stop Insuring Climate Chaos
• You’re a Risky Business
• Decide Together: Insure Our Future
• Extinction Rebellion

Placard suggestions:

• Rebel for Truth
• Rebel for Life
• Climate Breakdown Cover
• Only Fools Insure Fossil Fuels
• Boycott ‘name of insurance company’ (only those that have public facing services). Or add an insurance company logo to your placard & include a message for them.

For targeted campaigns in high flood risk areas:

• Stop Flooding Us
• Paying you (or name of insurer) to flood our homes
• Don’t make us The Uninsurables