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Messaging and Design

Additions and changes to this messaging pack are due to land by Fri PM (10/10/24)

Insurance is the Achilles heel of the global fossil fuel industry. It’s what gives companies such as Shell, BP and Exxonmobil the confidence to drill as the planet burns - by covering their operations against financial losses when things go wrong.

Without insurance, major oil and gas projects would not be able to operate.

Just 20 companies insure 70% of fossil fuel projects and a large number of these companies are based in the UK, mostly in the City of London.

To support your own action and media and messaging planning, here’s a briefing on why we are targeting the insurance industry from our allies at the Insure Our Futures coalition.
Watch the briefing video here (22mins)

IOS Design

IOS week of action ready-to-use graphics and design assets

XR actions follow the Design Programme and colour scheme for consistency. IOS actions are using a streamlined palette of pink, black and white. Visibility of XR is key, so the symbol and/or logotype should be used wherever possible. You can also download XR fonts here.

Flyers, Posters, Stickers, Graphics

Key resources

Additional

Hashtags

Please also tag @xrebellionuk or if doing local actions also tag relevant groups/organisation/people who you think might help amplify your action.

#InsureOurSurvival
#ExtinctionRebellion
#StopFloodingUs
#StopEACOP
#RiskyBusiness
#ClimateCriminals

Press

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