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Messaging and Design

Additions and changes to this messaging pack are due to land by Fri PM (10/10/24)

Insurance is the Achilles heel of the global fossil fuel industry. It’s what gives companies such as Shell, BP and Exxonmobil the confidence to drill as the planet burns - by covering their operations against financial losses when things go wrong.

Without insurance, major oil and gas projects would not be able to operate.

Just 20 companies insure 70% of fossil fuel projects and a large number of these companies are based in the UK, mostly in the City of London.

To support your own action and media and messaging planning, here’s a briefing on why we are targeting the insurance industry from our allies at the Insure Our Futures coalition.
Watch the briefing video here (22mins) - Note this video is from earlier in the year, so some situations may have changed, but the basic fundamentals are still valid.

IOS Design

IOS week of action ready-to-use graphics and design assets

XR actions follow the Design Programme and colour scheme for consistency. IOS actions are using a streamlined palette of pink, black and white. Visibility of XR is key, so the symbol and/or logotype should be used wherever possible. You can also download XR fonts here. The pink used in this action is R237 G155 B196 or #ED9BC4.

Flyers, Posters, Stickers, Graphics

Key resources

Additional

Hashtags

Please also tag @xrebellionuk or if doing local actions also tag relevant groups/organisation/people who you think might help amplify your action.

#InsureOurSurvival
#ExtinctionRebellion
#StopFloodingUs
#StopEACOP
#RiskyBusiness
#ClimateCriminals

Banner/Placard Messaging

Insure Our Survival slogan: 'Insure Our Survival, Not Fossil Fuels'

XRUK banner slogans:

  • Pull the plug on new oil & gas
  • No New Oil and Gas
  • Stop Insuring Climate Chaos
  • You’re a Risky Business
  • Decide Together: Insure Our Future
  • Extinction Rebellion

Placard suggestions:

  • Rebel for Truth
  • Rebel for Life
  • Climate Breakdown Cover
  • Only Fools Insure Fossil Fuels
  • Boycott ‘name of insurance company’ (only those that have public facing services). Or add an insurance company logo to your placard & include a message for them.

For targeted campaigns in high flood risk areas:

  • Stop Flooding Us
  • Paying you (or name of insurer) to flood our homes
  • Don’t make us The Uninsurables
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