What is Media & Messaging?

Messaging

A message is a clear, easy-to-understand sentence that sums up what you’re trying to achieve with your action. The M&M teamteam's makesjob sureis to come up with this messagemessage, isand consistentthen communicate it consistently on all platforms and media used.platforms.

Media

Media are communications channels we use to spread news and our messages. In XR, we work with:messages:

• traditionalTraditional media (aka press): newspaper, TV, radio
• socialSocial media: Facebook, Instagram, Twitter/X, Tiktok, Youtube
• messaging apps: Mattermost, Signal, Telegram, Whatsapp
• emails and newsletter (with Action Network)

📰 Press

Traditional media use various mediums to propagate news: printed (newspaper), video (TV), audio (radio)... but also digital supports (website, social media).

Most local and regional media are happy to run our stories, that's why it's important to learn how to write a press releaserelease.

Read more about press.

💻 Social Media

Many people get their info from social media,media, especially in the younger generations. Social media platforms are free to use and easy to access (from your computer and/or smartphone).

That said, they can be time-consuming to use as they require you to post regularly to build your audience on your chosen platform(s), and keep it.

Social media platforms are not reliable for propagating your news to all your followers at all times but they offer a simple, visible and searchable approach, from which new members can find you and contact you.

📱

Read Messagingmore apps

about social media

Other channels

Messaging apps are mostly used for internal communication within your local group, working group, community group etc.

Some groupsXR also chooseuses email and messaging apps to setspread upits amessage. broadcastThese blur the line between "internal" and "public" comms (everything you put out on one of these apps, which is a one-wayany channel where messages can onlywill be postedread by theexisting adminsrebels to inform their audience. You decide who can access your broadcast by sharing a link to it:and members of yourthe group only or anyone.public!).

📧 Emails & Newsletter

ThisEmail is probably the most reliable way we have to share our news with people who want to hear aboutfrom us. We use Action Network to send our emails.you.

EmailsRead thatmore areabout short,using toemail and messaging apps (Mattermost, Signal, Telegram, Whatsapp), including "broadcast channels", in the pointInternal andComms include a call to action (for example: "register to join our meeting", "sign our petition") tend to work better than long emails full of information.book.