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Links and short URL
Short URL are very handy on social media since space can sometime come as a premium (especially on Twitter/X). On Instagram, links posted are not clickable but you could use an easy-to-remember URL as an alternative, for example joinxr.uk/local to encourage pe...
Making sure your posts are seen
We need to know how to boost our posts so they are seen by more people. Boosting Posts The algorithms on social media are such that the more popular posts appear higher up on the feeds. Thus, the more we interact with posts the more they are seen by people. To...
Make your group visible
Does the rest of the movement know your group exists? If you're a local group, it's really important your group is on the Local Group map and the "pathway" - the way new joiners can find you, get in touch, and get looped into your meetings and actions - is ac...
Documents
Which document platform to use The XRUK Cloud A safer and secure option is the XRUK Cloud. Private & Secure – we host it in Switzerland By default, files are owned by a group not an individual - so no data loss when individuals step back All the usual feature...
Creating Zoom events which require registration
If you’re planning to hold and advertise a meeting on Zoom please ensure that the meeting is set up securely to avoid unexpected guests. See guidelines below on how to set up a recurring registration Zoom link or watch the support video for advice on how to: ...
Overview
Handbook Contents: Strategy What are we commenting for? Where are we commenting? How should we go about it? Personas People you may meet and people you may be How people emotionally process the climate crisis General Criticisms of XR, and possible resp...
Strategy
What are we commenting for? Before typing, it can be helpful to think about what you are trying to achieve through engaging in conversation online. There are different types of conversations to be had, and different ways in which these can contribute to the ov...
Personas & types of responses to the crisis
People you may meet online No two people are the same, but we can define broad groups of people who comment negatively about XR on social media, and look at their motivations so we can best deal with each in a positive and productive way. • Edgelord. Contrary ...
Ideas & other training
How to do Digital Outreach and Troll Patrol Web site, XR Scotland The Nervous Rebel’s Guide to Social Media Document XR Scotland Social Media Trolls: A Practical Guide for Dealing With Impossible People Campaigners create Twitter 'fact avalanche' to c...
Support from your nation/region/XRUK M&M teams
It can feel overwhelming for small local groups to start a Media & Messaging working group as it involves a wide range of skills that your rebels may not have. Fear not! As well as the resources in this shelf of the Toolkit, there are experienced rebels in you...
Get people to watch your livestream
A blurb is a short description of what is happening on your livestream to get people to watch it. You need to prepare it in advance, save it on your phone (notes app, as a text message...) so when you're ready to go live, you'll only have to copy and paste it....
Material for livestreaming
Technically, you only need a phone. But we're going to explain how you can make the whole experience more comfortable, especially if you're planning on livestreaming full days of action. Phone Before the action: install all the updates make sure you're logged...
Content for livestreaming - What to talk about?
Before the action Take some notes on a very small piece of paper (you don’t want to read from it, just write a few bullet points): What do you want to talk about? Have a few facts ready During the action 🔹 Introduce yourself You can start in ‘selfie mode’ (i...
Content for livestreaming - What to show?
Capture the action: banners, show number of people, try different points of view of the action if possible (but move slowly to avoid having a shaky image). If you are filming speeches, go to the front to film. Avoid filming the public faces (go behind them if ...
How long should a livestream be
Minimum 30 minutes Go live for 30 minutes minimum. It will give people time to connect and follow the action. Most social media platforms will send out a notification to tell your followers you’re going live. But the platforms don’t like lots of consecutive st...
Business Suite for Facebook and Instagram
Meta Business Suite is a free tool that Facebook page admins can use to manage their pages and linked Instagram accounts. Note that you can't manage Facebook groups with it. 💡 A more detailed video tutorial is coming! We hope that the screenshots will help you...