Deliverability - making sure your email doesn't look like spam

ThisReading pageand isacting on the advice below will reduce the number of emails getting caught by spam filters and more of them actually delivered to your subscribers inboxes.

Alt tags on Images Use 'alt' tags on images. Just click the image after you've added it into an email and write a workdescription infor progress.the 'alt/title' e.g. Rebel holding pink banner reading Act Now. This is agood topicpractice for accessibility for people with visual impairments who use screen readers, but could also help with deliverability.

Image sizes Don't use images over 600px wide. You can change the Datasize Teamafter areyou've lookingadded init to closelythe andemail.

there are also pages

Guidance on Actionadding Networkimages supportis that you can read about this... AN Deliverarbility Guidehere

Some key easy things to look out for when writing emails, to stop your email looking like spam...

Short Links Don't use short links (e.g. don't use bitly.com/xxx or tinyurl.com/xxx or even XR's own short link generator xrb.link - it's fine to use these on telegram or social media- but not in emails. This doesn't mean you have to have a long link url on show - just hide it as a hyperlink.

Alt tags on Images Use 'alt' tags on images. Just click the image after you've imported it into an email and write a description for the 'alt/title' e.g. Rebel holding pink banner reading 'Act Now' - this is good practice for accessibility reasons but could also help with deliverability

Image sizes Don't use images over 700px wide. This is also very good advice to make sure your emails don't look bad in MS outlook. Don't use larger images in your 'wrapper' either (if you use one)

Private data embeded in links VERY IMPORTANT - don't use links that you've copied out of other emails. Links from Action Network email contain tracking links and people's personal Action Network ID's etc. You will get an error message if you do this of "You appear to have a link with an Action Network ID attached" please- go toread THIS PAGE to see details orof this error message.

Extra guidance can be read in the errorAN message.Deliverarbility Guide