Deliverability - making sure your email doesn't look like spam

Reading and acting on the advice below will reduce the number of emails getting caught by spam filters and will more email anre actually delivered to your subscribers inboxes.

Alt tags on Images Use 'alt' tags on images. Just click the image after you've added it into an email and write a description for the 'alt/title' e.g. Rebel holding pink banner reading Act Now. This is good practice for accessibility for people with visual impairments who use screen readers, but could also help with deliverability.

Image sizes Don't use images over 600px wide. You can change the size after you've added it to the email.

Guidance on adding images is here.

Short Links Don't use short links (e.g. don't use bitly.com/xxx or tinyurl.com/xxx or even XR's own short link generator xrb.link - it's fine to use these on telegram or social media- but not in emails. This doesn't mean you have to have a long link url on show - just hide it as a hyperlink.

Private data embeded in links VERY IMPORTANT - don't use links that you've copied out of other emails. Links from Action Network emails contain tracking links and people's personal Action Network ID's etc. You will get an error message if you do this of "You appear to have a link with an Action Network ID attached" - read details of this error message.

Reply-to email address withoutInstead goingof inusing toe.g thegmail techor detailsprotonmail as your Local Group's contact email - you will get more emails delivered to your subscribers inboxes if you use an email domain that is recognised by Action Network. You can set this up yourself if you've already got an email (e.g. Nottigham have support@xrnottingham.org) But even easier than having your own is to use the 'extinctionrebellion.uk' domain which has already be set up.

So instead of using e.g LocalGroupName@hotmail.com or gmail.com or protonmail.com you could request LocalGroupName@extinctionrebellion.LocalGroupName@extinctionrebellion.uk - guidance on how to dorequest thisone of these email address is here. The techy details of why this works is part of the trainings listed below.

Engagement Extra guidance can be read in the AN Deliverability Checklist and the full Deliverability Training (15min) video. If you watch these and feel out of your depth, then reach out to the Action Network Data Team for support.