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Action Ideas

The campaign utilises black and white branding, which is visually striking and easily recognisable.

Eye-catching elements of previous actions include:

Many of the previous actions have had an immediate and clear impact on the companies targeted. The speed at which some have attempted to downplay and clean up the actions shows their concern regarding reputational damage they will suffer should their customer base and wider public be aware of their activities.

More Action Ideas

Actions can range from no spice to high spice, can be very small and personal and carried out by a very small group of rebels, or a huge action with dozens of rebels, theatre & laughter – the world is your oyster!

Here’s some ideas to get the grey matter working:

For even more ideas, check out Action Design Elements.

Time to Plan your Action!

The Action Planning Section oton the Toolkit guides you through what you need to think about when planning an action, step by step.