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This page will get you started with the biggest social media platform in the world. 📅 If you need help to create a Facebook event, please head here. Landing page This is the first thing you're going to see when you open Facebook on your computer (explanations ...

This page will teach you: how to create an event how to make another page a co-host for your event how to add an existing event to your page For help using the rest of Facebook, head over to the Facebook page of the Social Media book Create a Facebook event ...

Instagram is a social media platform based on visuals (photos and videos). This page will detail everything there is to know about posting on Instagram, from the very basics to more advanced functions. As a warm-up, here's what Instagram looks like: Create a...

This page contains detailed advice on planning the messaging and public media for an action, including working with the press, briefing photographers, and effectively using spokespeople. It links out to lots of other pages in the toolkit, where more detailed g...

A message is a clear, easy-to-understand sentence that sums up what you’re trying to achieve with your action. It should be simple enough that you could tell it to someone at the bus stop and they will understand straightaway what it's about. The M&M team's jo...

Twitter has recently been renamed X. This page is currently under construction 🏗️ In the meantime, you can access these (unchecked) resources: Turbocharge your Twitter account Twitter for campaigning Homepage We won't introduce the whole platform here, o...

A press release is a written document you will send to your local or regional media that contains a description of your action, your message and quotes from participants. This page offers a step-by-step tutorial with recorded videos to learn to write a press r...

Generic and tailored templates. And also some examples that resulted in publications. Templates Generic template COP 26 edition Community Assemblies (workshop and notes) Examples and publications Make Amazon Pay - November 2021 Press release Publica...

You need quality photos fast. So you need to prepare: who is taking photos, how are they getting them to you, and do they know what photos to get? Read this page and brief your photographers before your action, so everything runs smootly on the day.

This is a list of all the media lists for the UK Nations & Regions currently held by XRUK M&M. These spreadsheets are "read only" to avoid anyone messing with them but they are collaborative tools. If you want to edit one, please get in touch with your regiona...

Content In a great image, a viewer can immediately get the message you want them to understand without reading any supporting text. What story does your image tell? What energy does it convey, what emotion? Think of these elements when taking photos. If you ar...

There are two ways to contribute your photos: direct to the XR Media Library ‘Picture Desk’ or via XRUK Live Action Content Telegram channel. 🔹 Professionals and competent amateurs should upload directly to the XR Media Library - 'Picsio'. 🔹 Less confident ama...

Basic principles Videography follows many of the same principles as photography, but you might vary how you do it depending on what the video is being used for. Audio is important - Try to get a quiet location or use headphones with a microphone to get better ...

Start here if you want to learn how to livestream an action! Get started Here are a few questions to ask yourself before visiting our other pages on the subject. 🔹 When? When is the action? When does it need to be livestreamed? (for example: a specific speech...

Get ready to present a livestream and interview participants with these slides.

Do you want to make your group, event or action more visible and reach more people? M&M (for short) is all about public comms: promoting XR's work, actions and events, using social media and traditional media such as newspapers. It's about raising awareness of...

Check out these training slides (including the slide notes). You can also watch this 1-hour training video. Get preparing What is the one message you want to get across in this interview? What do you hope the person who is listening will remember? What do you...

General Guidelines Moderating entails keeping the comments on posts positive and constructive by answering the argumentative ones, hiding or deleting comments that are too bad or negative, and engaging with trolls or people being rude, to get them to follow th...

These guidelines will help you when writing as XR on social media, whether you're creating content or answering comments. Remember that you are speaking as XR, not as yourself, so bypass your own ego and try to come from a place of humility and compassion. It ...

There are two things to consider when you start creating content for social media platforms: what you want to say and how you're going to say it. Which can be translated into: text and image. A platform like Instagram is based on visual content (photos & video...