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Planning your communications

This page is about all the things you should consider whenever you're planning your comms for an event, an action or even to advertise your group to the rest of the world.

1. Roles

✅ Do you have a Communication lead in your team?

This is usually the EC but can also be an additional role. Being a Comms Lead is part of XRUK’s SOS (Self Organising System) group role structure and means:

  • Making the team contactable across and outside of the XRUK.
  • Giving a clear outline of what the team does and who to contact.
  • Checking the group’s email and Mattermost.
  • Linking into the broadcast comms group and tuning into guidelines.

✅ Have you built a Communication plan for your event?

This is a timeline of communications for promotion and engagement.

2. Questions to consider when planning your comms

  • Is the name of the event clear and engaging? Does the name already exist (and mean something else?! Google it)
  • Are the date, time & location clear and have you consulted the wider XR UK Calendar to select the best time for your action?
  • Who is the event target audience?
  • What’s the event aiming to achieve?
  • What’s the call to action?
  • Have you got a graphic design vision for the project? This is not essential but can mean the project is more eye catching and gains more traction in the press and on social media. If you don't have a graphic designer, you can use Aktivisda, an easy-to-use design tool that has the right colours and fonts for XR graphics.
  • Do you need a Facebook event and image to promote the event?
  • What pathways are you offering to bring people into roles, further info/training or involvement?
  • What do you plan to publicly share before, during and after your action?
  • What do you need to communicate to the public? If it’s a secret action is it a ‘newsflash’ on the day?

  • Have you consulted with Action Circle, M&M or other XR UK circles with mandates relevant to this action?

  • Check out the Action Circle criteria to see if/how UK actions are offered support.

  • If you want to make your comms even better, consider checking out the Style Guide for design and formatting guidance

3. Communication Request Form

Fill in the NEW UK Comms Request Form to get your event on the Movement Calendar and to share it with M&M to request support for UK-wide actions.

Requests for all UK M&M channels (broadcast, social media, email, website) can now be shared through this one form, rather than going to separate M&M teams.

4. Live Action Content Telegram

Share your best photos and videos to the Live Action Content Telegram chat. When you join the chat, please familiarise yourself with its rules by reading the pinned message there.

Note that every effort will be made, but support cannot always be guaranteed by M&M for all comms requests, due to team capacity and strategic priorities.

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